Why are rates different for Direct Writers of Insurance as opposed to
local Insurance Agencies?
In addition to individual carrier-sponsored Internet sites, several "lead-generating"
sites have emerged. These sites allow potential customers to input information about
their insurance policy needs. For a fee, the sites forward customer information
to a number of insurance companies, which review the information and, if they decide
to take on the policy, contact the customer with an offer. This practice gives consumers
the freedom to accept the best rate.
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